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Why We’re Here – SoftNAS Virtual Storage Solutions

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Why We’re Here – SoftNAS Virtual Storage Solutions
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As the founder of a company, it’s common to be asked “why did you start SoftNAS?”  People are curious as to what drives a person to start a company, take so many risks and do what to many must seem like gambling with your life and career…

Personally, I’m an entrepreneur and inventor.  I love creating things.  And I enjoy solving problems for customers.  Okay – probably the same kind of answers you’d get from most entrepreneurs – we’re passionate about what we do!  But why did I start SoftNAS?

I originally started SoftNAS for two reasons:

  1. I was a disgruntled storage customer who was fed up with traditional on-premise storage. The high costs of traditional storage was one of the primary causes of the failure of a startup where I was CTO for a time. This was a painful failure and one I felt could’ve been avoided, had things been different.
  2. I was at a fork in the road personally. I was coming off of another failed startup – and each one of those takes its toll on you, and I’m not exactly a spring chicken, and so either I could start another one and risk it all or play it safe and go take another executive position with a Fortune whatever company, probably move my family out of Texas again, and play the politics and cash in my chips and retire someday that way.

It wasn’t an easy decision.

I just knew I was onto something because it was clear to me that customers were overpaying for traditional storage, it was too complicated and hard to deploy and use, and the capital intensive hardware model just didn’t fit how a subscription-based business got paid.  So there were technical, usability and business model issues with the existing model.  To me, this looked ripe for disruptive innovation.  Keep in mind this was 2012, before the cloud was totally obvious to anyone other than AWS.

I asked my best friend what he thought.  Should I go for it and take the risks or take the least risky path and just get another job?  He knows me well, and he said “go for it, you can always find another job if and when you need to.”  So that’s what I did.  That night I started SoftNAS and here we are 5 and a half years later.  Boy am I glad I did!

Read the entire article here, Why We’re Here – SoftNAS Virtual Storage Solutions

Via the fine folks at SoftNAS

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SoftNAS SoftNAS, LLC is a leading storage software company that provides Simply Powerful agile storage software that protects mission-critical and business-critical data in the cloud. SoftNAS believes that storage can be both powerful and frictionless, providing customers with the enterprise-grade NAS storage capabilities required to safely and reliably operate mission-critical IT systems and applications in the cloud. SoftNAS supports the most popular cloud computing platforms, including Amazon Web Services, Microsoft Azure and VMware.

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