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Why Did Microsoft Acquire Yammer?

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If you haven’t heard the news yet, Microsoft has officially announced that they acquired Yammer for 1.2 billion dollars.  I’ve had several discussions around this over the past week or so, ever since the rumors first started circulating.  It’s an interesting move and I think it makes sense. Yammer has just under a million paid users which represents around 20% of it’s total user base.  Sharepoint on the other hand has around 40 million paid users.  So if you’re Microsoft why would you spend 1.2 billion on Yammer?  Out of all of the companies in the collaboration space I think it’s safe to say that Yammer is perhaps one of the most well known and dare I say “coolest”.  Sharepoint on the other hand is well known yet has a bad reputation as being a non-usable and ineffective collaboration product yet it has an enormous paid user base.  

Companies like Yammer and Jive offer integration’s into Sharepoint but really they make up for a lot of the features and capabilities that Sharepoint lacks.  Right now many Sharepoint customers are looking for ways to improve their collaboration capabilities by either migrating completely off of Sharepoint or by deploying something like Yammer which integrates with Sharepoint.  Now that Microsoft has acquired Yammer that conversation for virtually all existing Microsoft customers dies

To learn more and to read the entire article at its source, please refer to the following page, Why Did Microsoft Acquire Yammer?- CloudAve .com

     

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