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voke Comments on Citrix Acquisition of VMLogix


Citrix understands the cloud and its dependence upon both networking and virtualization technology for long term success. With the intended VMLogix acquisition, Citrix is in a position to set the tone of the conversation about the importance of virtualization and cloud computing and advance the market. Additionally, Citrix is setting a strategic direction for the application lifecycle. Citrix is in a position to deliver a scalable and open platform for the future of cloud computing. The VMLogix acquisition will provide virtual lab management capability, a pivotal component in cloud computing and the modern application lifecycle.

The Citrix acquisition of VMLogix signals that Citrix is acutely aware of the need for virtualization in the application lifecycle. Citrix, with this acquisition is setting a strategic direction for the future of virtualization technology and the application lifecycle.

VMLogix virtual lab product offering delivers three distinct advantages:

  1. Support for the three industry leading hypervisors; Citrix XenServer, Microsoft Hyper-V, and VMware ESX
  2. A customizable user interface which expands the usage of virtual lab well beyond the traditional audience of operations, development, and testing.
  3. Delivery model options of on-premise or cloud.
Virtual lab management technology will do for the application lifecycle what virtualization technology did for the data center.
voke is predicting that virtual lab technology will be the hub of the modern application lifecycle.. Virtual lab technology will help break down barriers between operations, development, and testing. Virtual lab technology will aid organizations in achieving a faster time-to-market while significantly reducing capital expenditures and increasing quality. For a complete vendor neutral analysis of the virtual lab market segment, see voke’s Market Snapshot: Virtual Lab Management
Citrix and Microsoft have a strong relationship in the desktop virtualization market. Expect the VMLogix acquisition to bolster and extend this already strong partnership between Citrix and Microsoft.
About Theresa Lanowitz
Theresa Lanowitz, Founder of voke, inc. is recognized worldwide as a strategic thinker and market influencer in application lifecycle, virtualization and convergence markets.
With over 20 years of experience, Theresa has been associated with some of the most breakthrough technology and products of their time.
From 1999 through 2006, Theresa was a research analyst with Gartner. During her tenure with Gartner, Theresa pioneered the application quality ecosystem, championed the application security space, and consistently identified new and emerging companies to watch. As the lead industry analyst for billion dollar plus enterprise software companies such as Mercury, Compuware, Rational and a host of others, Theresa developed marketing and launch strategies, corporate and product messaging, and identified partnering and acquisition opportunities.
Theresa has been a trusted advisor to some of the largest software companies in the industry. Her marketing and positioning expertise has been invaluable in the successful launches of major enterprise software initiatives, products, and services. At Gartner, Theresa was the founder, creator and chairperson of the highly successful Application Development conference.
Theresa is a founding member of AppSIC (the Application Security Industry Consortium), a member of the German ComputerWoche.de "Expert Panel on Quality IT Practices"and is recognized one of the world’s most influential virtualization bloggers by Utilizer. Theresa is widely quoted by the media and is highly sought as a public speaker and marketing strategist.
Theresa’s professional career began with McDonnell Douglas (now Boeing) where she worked on the C-17 transport plane. While at Borland Software, Theresa shipped the ground breaking Java development tool JBuilder. Theresa also played instrumental roles at Taligent in the areas of product management and international marketing. At Sun Microsystems, Theresa was responsible for the strategic marketing of the Jini project – a precursor to the emerging convergence market.
Theresa is a visionary in the areas of convergence, virtualization, and cloud computing and is passionate about seeing emerging technologies used to enhance the quality in the global community.
Theresa holds a Bachelor of Science in Computer Science and Mathematics from the University of Pittsburgh, Pittsburgh, Pennsylvania.
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