VMware: Why It Is Time to Ditch Legacy Systems & Upgrade Retail Infrastructure with VMware Mirage for Retail
When we think about retail as consumers, we think about going shopping, trying on the latest fashions, spending money, treasure hunting and hopefully having a great overall experience. For some of us this is not always the case. We have all been in a situation where going to the local mall, grocery store or department store has taken more time out of our day than we expected—having to wait in long lines, make product returns that seem impossible and cumbersome or walking into our faithful grocery store the town over only to find the entire store experience is different from what we are accustomed to. And we wonder, why is it the same brand, same state, same name and same products but a different experience?
Infrastructure Drives the Retail Store Experience
In order to engage customers, provide exceptional customer experiences and create consistency across a brand, retailers must first recognize the critical role in-store technology plays in the shopping experience. This requires business executives to make key decisions around IT implementations as they look to drive more consistent experiences across locations and create loyal customers. Infrastructure and operation professionals must recognize and educate retail leaders to gain a deeper understanding of how business IT requirements shape the future of in-store technology implementations and how the ability to centralize management and deployments enhance operations and in-store experiences.
The Time Has Come to Modernize Legacy Systems
Read the entire article here, Why It Is Time to Ditch Legacy Systems & Upgrade Retail Infrastructure with VMware Mirage for Retail
via the fine folks at VMware!