VMware: Unlocking Mobile Moments with VMware Workspace ONE Productivity Apps
Hemant Sahani is a director of product management at VMware, with over 12 years of expertise in enterprise mobility management, mobile applications and platforms, end-point data protection, software as a service and enterprise content management. Prior to joining VMware, Hemant has held various product management and engineering roles at Good Technology, Iron Mountain Digital and EMC Corporation. Hemant holds an MBA from Babson College and a bachelor’s degree in computer science from Worcester Polytechnic Institute.
Do you wonder how often you pull your smartphone out of your pocket (or purse)? Do you feel “separation anxiety” (and I use that term loosely here) if the smartphone is not within arm’s length, especially if you’re not wearing your smartwatch?
If you answered yes to those questions, I don’t believe you are alone. An Internet Trends report famously suggests that an average user pulls out their smartphone 150 times a day, and each mobile micro-moment lasts between 60 and 90 seconds. Other research estimates the heaviest users touch—tap, type, swipe, click—their smartphones 2,617 times a day, on average.
This paradigm shift requires us to design apps for what we call “mobile moments.” In essence, developers must understand what a user is trying to accomplish during a mobile moment based on considerations—device form factor, information context, aggregated intelligence from multiple business systems and, increasingly, machine learning—to provide the most delightful user experience possible.
Read the entire article here, Unlocking Mobile Moments with VMware Workspace ONE Productivity Apps
via the fine folks at VMware!