VMware: Lead Generation in the Digital Era
Lead generation in the digital era can be daunting. The good news is, there are resources that can immediately help you fill your sales pipeline. To help you stay on top of your customers’ needs our ongoing best practices blog series will focus on lead generation, social media strategies, nurturing programs and more.
Generating consistent and predictable sales leads is the lifeblood of B2B organizations. Unfortunately, in our digital era, successfully managing a sales funnel is easier said than done. Tried and true methods, like cold calling and shotgun email marketing techniques, now only produce lackluster results. This leaves many of us feeling as though we have exhausted our time, budgets and resources.
The primary reason for this change is the evolution of the buying process. Digital has forever altered how buyers make purchasing decisions. In fact, they often complete their own research online before reaching out to a Partner, which highlights the importance of being top of mind at every stage of the sales process.
Understanding the Modern Buyer’s Journey
Read the entire article here, Lead Generation in the Digital Era – Power of Partnership
via the fine folks at VMware!