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VMware: Lead Generation in the Digital Era

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VMware: Lead Generation in the Digital Era
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Lead generation in the digital era can be daunting. The good news is, there are resources that can immediately help you fill your sales pipeline. To help you stay on top of your customers’ needs our ongoing best practices blog series will focus on lead generation, social media strategies, nurturing programs and more.

Generating consistent and predictable sales leads is the lifeblood of B2B organizations. Unfortunately, in our digital era, successfully managing a sales funnel is easier said than done. Tried and true methods, like cold calling and shotgun email marketing techniques, now only produce lackluster results. This leaves many of us feeling as though we have exhausted our time, budgets and resources.
The primary reason for this change is the evolution of the buying process. Digital has forever altered how buyers make purchasing decisions. In fact, they often complete their own research online before reaching out to a Partner, which highlights the importance of being top of mind at every stage of the sales process.

Understanding the Modern Buyer’s Journey

Read the entire article here, Lead Generation in the Digital Era – Power of Partnership

via the fine folks at VMware!

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VMware VMware is the leader in virtualization and cloud infrastructure solutions that enable businesses to thrive in the Cloud Era. Customers rely on VMware to help them transform the way they build, deliver and consume Information Technology resources in a manner that is evolutionary and based on their specific needs. With 2013 revenues of $5.21 billion, VMware has more than 500,000 customers and 75,000 partners. The company is headquartered in Silicon Valley with offices throughout the world and can be found online at www.vmware.com.

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