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VMware: Is Standardization IT’s Friend or Foe for their Digital Workspace Story?

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VMware: Is Standardization IT’s Friend or Foe for their Digital Workspace Story?
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Getting the Digital Workspace Story Map Straight

Here at VMware, we have talked about the digital workspace story for years. But if you put 10 people in a room and ask them what a digital workspace is or how to get there, you will get at least 25 very interesting and very different answers.

Many of us technologists jump right into an architectural discussion or show off a cool demo focusing on self-service access. Others might point to an app catalog. Still others talk about a “virtual workspace,” where their virtual desktop is their “digital workspace.” Of course, they are all wrong and they are all right. This makes discussions about what it takes to create a digital workspace extremely tough.

Recently, a team across VMware—from product managers and marketers to engineers, designers and professional services architects—sat down with some talented artists and storytellers to create a digital workspace “story map.” The goal of the story map was to replace reams of fluffy whitepapers and never-ending slide decks (I get to say that since I am one of those marketing types who create them). We wanted to foster a richly visual dialog about the journey to the digital workspace. No products. No technology. Just the journey itself.

Read the entire article here, Is Standardization IT’s Friend or Foe for their Digital Workspace Story?

via the fine folks at VMware!

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VMware VMware is the leader in virtualization and cloud infrastructure solutions that enable businesses to thrive in the Cloud Era. Customers rely on VMware to help them transform the way they build, deliver and consume Information Technology resources in a manner that is evolutionary and based on their specific needs. With 2013 revenues of $5.21 billion, VMware has more than 500,000 customers and 75,000 partners. The company is headquartered in Silicon Valley with offices throughout the world and can be found online at www.vmware.com.

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