VMware Airwatch Express – MDM for the masses

VMware launched a new edition of VMware Airwatch, VMware Airwatch Express. In this article I will discuss what VMware Airwatch Express is all about and why I think it is a good idea to launch this.

Wouldn’t it be great if every company could have the ability to manage their devices, company owned or BYOD? For a lot of smaller companies the costs and complexity of a full blown MDM solution is a bridge to far. Mobile device management is such a core functionality that any organisation should have access to, to offer needed functionality these days.

Why is MDM a bridge to far?

You might wonder why is the VMware Airwatch Express edition needed, why aren’t organisations not deploying full blown MDM solutions? The simple answer is that;

• The setup of a full blown MDM solution is thought to be complex and hard to do
• Organisations don’t have the resources to maintain the devices they would manage
• A full blown MDM solution is to costly

We can debate whether these points are valid points but if organisations think like this vendors need to find a solution to get them over the bridge so to say.

How is Airwatch handeling these concerns?

Read the entire article here, VMware Airwatch Express – MDM for the masses