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Three Basic Steps to get Started with Personas

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Three Basic Steps to get Started with Personas
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If I’ve learned anything about the IT industry, it’s that it tends to move in waves. Several years ago, VDI was the hot topic as more and more people began adopting mobile work styles. Needing a solution that would allow workers to be unbound from a physical workstation, admins started adopting streaming applications and fully featured virtual desktops. Once those types of delivery options became commonplace, the next wave started to form: BYOD, or bring your own device. Businesses could reduce costs by allowing and encouraging employees to use their personal devices to connect to the corporate virtual infrastructure. The common theme across these waves of IT innovation is that there is an increasing number of work styles, delivery options, devices, security concerns, and the management and overhead tasks that go along with them. In response to this growing complexity, a new wave in IT is emerging: Personas.

Personas are models of end users that allow IT to segment the environment and efficiently meet the user’s needs based on their actual work styles. With all of the user centric data we collect, SysTrack is uniquely positioned to build personas and ensure they remain accurate over time. Our roadmap includes working with partners to build persona libraries, developing automated persona discovery reports, and even web-based persona tools. We’ll start here with some persona related best practices. Ideally, you’d want to be as granular as possible with persona definitions. In other words, you need to develop an adequate number of personas to cover every type of worker in your environment. Here’s a few basic steps to take that allow you to start with simpler concepts and move towards the more detailed, granular concepts.

Step 1: Mobile vs. Non-Mobile

Read the entire article here, Three Basic Steps to get Started with Personas

via the fine folks at Lakeside Software.

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Lakeside Software Lakeside Software is a leader in Workspace Analytics. We make SysTrack, a scalable, people-centric solution that helps organizations better understand and support end-users' computing needs and habits, as well as make sourcing and deployment decisions based on real data.

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