Tech Evangelism Commentary
It is interesting that many people understand the word, “Evangelist,” to have some religious connection to it. That would be true, as I can attest to this first-hand, since my formative years were spent in a Pastor-Evangelist family. This led me later in my life to pursue a “Theology” degree where I was given additional exposure as to how an Evangelist communicates, listens, teaches, preaches, and relates in such a way as to inspire and influence the audience or Community.
The word, Ευαγγελιστής, actually originated in ancient Greece prior to biblical times, where it was understood to mean a “reward given to a messenger for good news” or “bringer of good news.” Therefore, I can conclude the way “Evangelist” is used in the phrase “Technology Evangelist,” as laden with many values or connotations that I believe are necessary to bring about many positive benefits and results to a company wanting to educate its community.
Another common belief that I have heard is that a Tech Evangelist is just someone in marketing. In my opinion for a Tech Evangelist to become a trusted advocate, he/she needs to have one foot in engineering and the other foot in marketing. This helps build a bridge where a deeper technical understanding of a product and/or service can properly be disseminated to the general public. However, this isn’t the only place where a Tech Evangelist roams. It’s common to see a Tech Evangelist support the goals and visioning found in Corporate, Support, Sales, Engineering, and Marketing departments. It’s important to understand and interface with each area and apply learning’s where the most help can be provided. I like “floater” as a term in which a good Evangelist is gifted with listening skills to internally and externally both gain and craft creative content, so as to tell the story most effectively. To be most successful, I believe that a Tech Evangelist needs to work in an organization, hierarchy, or department, that allows for flexibility of thought and experimentation, so as to test the best new ways to communicate the content or message.
Read the entire article here, Tech Evangelism Commentary
via Todd Mace at www.toddmace.io.