Software Licensing in a Virtual World: Friend or Foe?
Software licensing and pricing principles that apply in a physical world apply to software sold and licensed in a virtual world. As we described in earlier blogs about licensing software in a virtual world, it’s important to license software in a way that matches the license metric (the "unit" of usage) and model to the way value is delivered to the user. For example, if customers obtain value from enterprise software by the number of users using the software, than that is the best metric to capture value, independent of whether or not the software is running in a physical or virtual world. If on the other hand, the software is used in a data center to manage a number of networked devices, then the number of "managed" devices is the best license metric. But clearly, principles that didn’t apply well in a physical world, such as pricing by physical machine attributes such as machine size, the number of cores or the number of CPUs simply begins to fail when used in a virtual world. Such advice certainly plays to companies that want to offer their software in a virtual world, but don’t know where to start.
To learn more and to read the entire article at its source, please refer to the following page, Software Licensing in a Virtual World: Friend or Foe? – Enterprise License Optimization Blog (blog)-