Home Cloud Computing Redbox Implements Hybrid IT Strategy and Sparks Digital Transformation

Redbox Implements Hybrid IT Strategy and Sparks Digital Transformation

Redbox Implements Hybrid IT Strategy and Sparks Digital Transformation

IT digital transformation is more than just updating your website, modernizing your IT infrastructure, or developing a great new app for your customers. It’s about totally rethinking how you do business by fully understanding your customers and providing what they want in a better, more efficient way. It takes time, planning, and expertise. And in the end, you may realize that you need to change your operational processes and customer experiences.

No one knows this realization better than Redbox, a new-release movie and game rental company with more than 41,500 kiosks in the U.S. Recognized by the entertainment industry as a disruptor for their low-cost, nightly rental model, in recent years Redbox found themselves in the position of potential disruption as digital distribution grew in popularity. To ensure survival in a fast-paced and ever-changing digital world, the company began looking at every part of their organization — and challenged everything.

Start by modernizing IT

Because IT is such a big cost driver in any business, Redbox immediately looked to update, consolidate, and transform how they handle data – from the core of their data centers to the cloud. An updated and automated infrastructure laid the groundwork for more agile processes, increased time for innovation, and better customer engagement. And of course, big cost savings in this area meant Redbox could spend money in other areas that are needed to keep transforming their business.

Over the course of two years, Redbox invested in technology that allowed them to cut their data center footprint by approximately two-thirds, which led to a 55% cost reduction. With these cost-savings, they now had the funds necessary to embark on the next phase of their IT digital transformation.

Read the entire article here, Redbox Implements Hybrid IT Strategy and Sparks Digital Transformation

Via the fine folks at HP Enterprise.

HP Enterprise Hewlett Packard Enterprise is an industry leading technology company that enables customers to go further, faster. With the industry's most comprehensive portfolio, spanning the cloud to the data center to workplace applications, our technology and services help customers around the world make IT more efficient, more productive and more secure.

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