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Product Marketing at DataCore – Experiences of a ‘Newbie’

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Product Marketing at DataCore – Experiences of a ‘Newbie’
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My name is Alfons and I joined DataCore roughly 7 months ago as a new member of the product marketing team in Germany. As the only member of this team based outside of the US, I discovered that this area, which has around 300 active DataCore resellers, is actually doing a significant portion of our overall business.

My necessary onboarding started with several remote trainings and a week-long technical boot-camp in Florida. Soon after arriving in the US for the face-to-face training, I was given my first big assignment: Submit DataCore’s SANsymphonyTM and Hyperconverged Virtual SAN (HVSAN) to be listed on a publicly accessible comparison platform with a completely independent, in-depth technical evaluation by WhatMatrix.

Even with this comprehensive onboarding, I questioned my ability to sufficiently answer and proof all 105 capabilities evaluated by WhatMatrix. It’s important to note that 98 of the 105 capabilities are rated, and any vendor on this list is measured by the result of that rating. At this point in time, it was impossible to accurately estimate what the ratings would turn out to be for DataCore’s Software Defined Storage offerings–because we had never before submitted our products for review.

I remained undaunted and began populating data into a WhatMatrix-supplied template, relevant to DataCore technology. As you might expect, I had no trouble answering some questions but [being a newbie] struggled with others. I sought help from other DataCore technical experts, which turned out to be a good move. Early on, I had been impressed with the caliber of my new colleagues, their positive attitude and their expertise. And they did not let me down. This meant that within just a few weeks, I was in contact with many helpdesk specialists who provide excellent (and award-winning!) support worldwide, from Europe to the US. Getting to know them–what they do, and how they do it–was a great way to kick off my new role at DataCore.  As a result, I now know entire teams across Europe and elsewhere.

Read the entire article here, Product Marketing at DataCore – Experiences of a ‘Newbie’

Via the fine folks at DataCore Software.

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DataCore DataCore is the authority on real-time data. The company pioneered software-defined storage and is now bringing its technology to hyperconverged and workload optimization. DataCore empowers IT organizations to achieve always-available, high-performance and highly efficient data. Its patented technology eliminates storage bottlenecks with adaptive parallel I/O optimization, enables zero-downtime synchronous mirroring, and provides a true hardware-agnostic architecture — resulting in flexibility, resource efficiencies, and cost savings. DataCore software is the cornerstone of the next-generation, software-defined data center. DataCore’s value has been proven in more than 10,000 customer deployments across traditional, hyper-converged, cloud, and hybrid environments.

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