Prime Day 2017 – Powered by AWS
The third annual Prime Day set another round of records for global orders, topping Black Friday and Cyber Monday, making it the biggest day in Amazon retail history. Over the course of the 30 hour event, tens of millions of Prime members purchased things like Echo Dots, Fire tablets, programmable pressure cookers, espresso machines, rechargeable batteries, and much more! July 11th also set a record for the number of new Prime memberships, as people signed up in order to take advantage of hundreds of thousands of deals. Amazon customers shopped online and made heavy use of the Amazon App, with mobile orders more than doubling from last Prime Day.
Powered by AWS
Last year I told you about How AWS Powered Amazon’s Biggest Day Ever, and shared what the team had learned with regard to preparation, automation, monitoring, and thinking big. All of those lessons still apply and you can read that post to learn more. Preparation for this year’s Prime Day (which started just days after Prime Day 2016 wrapped up) started by collecting and sharing best practices and identifying areas for improvement, proceeding to implementation and stress testing as the big day approached. Two of the best practices involve auditing and GameDay:
Read the entire article here, Prime Day 2017 – Powered by AWS
via the fine folks at Amazon Web Services.