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Parallels Puts Ecosystem Growth Squarely at the Center of SMB Cloud Expansion


Parallels, a leading hosting and cloud services enablement provider, has seen tremendous growth of its partner channel year-over-year and more than a 400% increase in partners who use the Parallels PartnerNet portal. Expanding its commitment to partners, Parallels is creating a new team led by Mark Hindsbo, senior vice president, Customer Success. Hindsbo, formerly vice president of Application Partner & Development Sales Business, at Microsoft, will focus on the success of partners across the entire lifecycle of developing, deploying and managing services. Jacek Murawski, formerly general manager for Poland at Microsoft, also joins the company as vice president of sales, EMEA, to further accelerate cooperation with service providers and hosters in that region. Expanding its commitment to support partners and manage incidents across multiple partners to maintain high service performance levels, Parallels is also introducing a new multi-party incident management solution, Parallels Support Exchange, enabled by Cisco ServiceGrid, which will help reduce the cost and complexity of service management.

Continuing its commitment in providing all the tools needed to enable its growing partner base, Parallels provides its partners with a comprehensive partner program that includes expanded training and education choices. Parallels PartnerNet — along with, Parallels Cloud Acceleration Services for planning and go to market, Support Services for ongoing support and management and Professional Services for service definition and deployment — equate to accelerated time-to-market and higher performance and profitability for partners.

“Our goal is to ensure customers and partners have everything they need to be successful in the cloud services space,” said Birger Steen, chief executive officer, Parallels. “There is still a lot of confusion on how to best offer SMBs cloud services. We’re reducing that confusion by constantly improving the resources and services we make available to our partners, and we always hire the best! Mark and Jacek bring terrific experience to drive value-added differentiation in the market.”

Parallels PartnerNet
Parallels PartnerNet is a private portal for service provider partners. Populated with up-to-date and relevant news, exclusive content, product resources, marketing tools, developer downloads and ISV-focused documentation, Parallels PartnerNet continues to be a valuable resource for maximizing growth and minimizing partner challenges in cloud services enablement.

“Parallels PartnerNet is a great site for service providers, as it’s full of product resources, best practices whitepapers and research showing SMB cloud buying trends,” said Hakim Annaciri, portfolio manager, Cloud Services, KPN. “The ability to search for APS-certified cloud ISVs by different categories drives even more value to this portal and is something KPN uses whenever we’re researching new services to offer our customers.”

New Company Profile and APS Certification Functionality
A new feature set within Parallels PartnerNet lets service providers and ISVs not only manage a company’s profile, but also create and manage pages for APS certified applications and solutions. These customizable pages will help ISVs differentiate themselves by including assets such data sheets, videos and a link to APSstandard.org. The new feature set is also designed to help Parallels service provider partners search through APS-certified applications so they can quickly and easily discover new third-party services to expand their offerings.

“With this new portal functionality, Parallels is leveraging its already vibrant ecosystem and building a much-needed bridge between cloud ISVs and service providers,” said Philbert Shih, managing director at Structure Research. “It’s a win-win as cloud ISVs are able to showcase their solutions to service providers, and service providers get to search, discover and research third-party solutions they know will integrate because of APS.”

“Parallels PartnerNet is an innovative approach to helping ISVs market directly to hosting and cloud service providers,” said Nick Jordan, business development manager, BitTitan. “It is great to see Parallels take this level of interest in cultivating commercial relationships between ISVs and service providers.”

Support Services
The move to cloud services introduces new complexities for service providers and ISVs alike as they work together to support customers, manage incidents across multiple partners and maintain service performance levels.

Today, most partners handle the added complexity of multi-party service management through increased staffing, ad-hoc collaboration and post incident reporting. To help address this challenge, Parallels is introducing a complete software-as-a-service (SaaS), multi-party incident management solution, Parallels Support Exchange, enabled by Cisco ServiceGrid. Parallels Support Exchange is focused on reducing the cost and complexity associated with multi-party service management that spans service providers’ customer and partner ecosystems.

“Cisco ServiceGrid transforms multi-party support with a connect once – connect all architectural approach unique in the industry,” said Jim McDonnell, general manager, Cisco Services Integration Technology Group. “In addition to reducing cost and complexity, ServiceGrid drives support resolution times down by 25% or more compared with traditional support. Together with Parallels, Cisco is excited to be introducing Parallels Support Exchange enabled by Cisco ServiceGrid to drive competitive differentiation for Parallels Partners.”

Parallels Cloud Acceleration Services
For service providers who want to expand their business, Parallels Cloud Acceleration Services provides cloud market intelligence, product management and go-to-market expertise to monetize the SMB market opportunity through workshops, assessments and tools — based on the company’s experience working with more than 9,000 service providers.

"Working with Parallels was a true asset in launching 3Essentials new website, said Geoff Gauldin, chief executive officer and chief technology officer, 3Essentials. "Parallels’ comprehensive digital marketing plan provided us with clear guidance on how we should design our site to ensure better SEO and sales conversion rates. We also received ongoing feedback at each stage of the project. Parallels’ deep understanding of the web hosting market combined with their expert digital marketing resources enabled us to launch our website in record time. In the short time our site has gone live, 3Essentials has already received great feedback.”

Professional Services
Parallels Professional Services helps partners plan, deploy, integrate and optimize Parallels solutions to deliver immediate value, leveraging the company’s broad experience deploying customized solutions to go-to-market faster. By using proven, repeatable methodologies and best practices, Parallels partners can accelerate their go-to-market strategies and profit more quickly.

About Parallels
Parallels® is a global leader in hosting and cloud services enablement and cross-platform solutions. Parallels began operations in 2000 and has developed into a fast-growing software company with more than 900 employees across offices in North America, Europe, Australia and Asia.

For more information, please visit www.parallels.com/spp, follow us on Twitter at www.twitter.com/ParallelsCloud, and Like Us on Facebook at www.facebook.com/ParallelsCloud.

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