Home Applications Oracle getting some social cues with Vitrue acquisition

Oracle getting some social cues with Vitrue acquisition


Late May is looking like acquisition season in the enterprise world. Following SAP’s “game changing” purchase of cloud-based business commerce network Ariba on Tuesday, Oracle is going on a more social path with the acquisition of Vitrue on Wednesday.

It especially looks like Oracle is trying to step up its game against one of its biggest competitors: social enterprise-loving Salesforce.com.

With offices scattered across the United States as well as a European hub in London, Vitrue offers its own cloud-based social marketing and engagement platform.

Marketers can use Vitrue’s Software-as-a-Service apps to create, publish, manage, and measure data from their social marketing campaigns and activities. Using these cloud-based apps, they can more easily scan across more devices and social media platforms such as Facebook, Twitter, YouTube and Google+.

To learn more and to read the entire article at its source, please refer to the following page, Oracle getting some social cues with Vitrue acquisition- Between the Lines – ZDNet.com



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