Opinion: Amazon bids to become the Microsoft of the cloud
I started my technology journalism career in the early 1980s, when IBM’s market dominance was so complete that each year it sopped up half of the industry’s revenues and 80 percent of its profits. I also covered Microsoft during its ascent into desktop dominance. These two amazing companies achieved almost unbelievable power in very competitive markets because they owned the platform.
With the arrival of the open-standards-based Internet, I thought that the days of computer industry monopoly might be over, but after watching the sheer volume of news emanating from Amazon’s re:Invent conference this week, I’m no longer so sure. The volume and scope of announcements was breathtaking, with new services rolling out in database, storage, business intelligence, data transfer, security and even Internet of things. AWS topped things off with a joint venture with Accenture, the world’s largest consulting firm, to offer migration services for enterprises.
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