Nutanix: Omnichannel Retail Success Requires IT Transformation
Today’s consumers are tech savvy. Their shopping experiences often involves some combination of brick-and-mortar, online, mobile, social, and other channels. Retailers have made a number of advances in delivering good customer experiences in each channel. But retailers who want to build a loyal customer base need to deliver a seamless experience across all the channels for an integrated Omnichannel experience.
Retail IT is at the forefront of enabling a seamlessly enjoyable experience for customers, and the right IT infrastructure is key. Here are three aspects of Omnichannel that IT infrastructure will need to handle deftly.
No matter where customers engage with your brand, their information must be pervasive and accessible so they can switch from one channel to another, for instance from mobile to a physical store—or even from social media to your online store—without starting over. Retailers are also leveraging real time analytics to recommend new products and services to consumers based on social media activity, stated preferences, and purchasing history.
Read the entire article here, Omnichannel Retail Success Requires IT Transformation
Via the fine folks at Nutanix.