Nutanix Community Edition: Because Xiaomi
I was personally fascinated by what Xiaomi was doing in late 2013, being an upstart that took the world by storm. Almost every day, there were reports of a smartphone maker that could teach the western world a lesson or two on innovation and creating a rabid fanbase.
Two things about Xiaomi’s strategy were noteworthy: crowdsourcing and UI simulation. They were very effectively using these as a means to rattle the smartphone race. Real time feedback and weekly software upgrades formed the core of this elegant strategy. Suddenly, the consumer became the center of the innovation sphere. It was about their ideas, their influence, their lives… their phone. It became the community’s phone. Xiaomi merely became the orchestrator of all things the crowd wanted — curate, prioritize, deliver, go back to step 1.
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