New VMware Software Licensing Program Runs Through Partners
Virtualization kingpin VMware (NYSE: VMW) is offering enterprise customers a new volume purchase plan for software license buys in excess of $250,000, adding to an existing, similar, tiered program it offers for commercial customers. The idea, of course, is to grease the skids for companies buying in high dollar amounts, but the kicker here is twofold — the channel is involved and customers can stash tokens to lock in pricing for future releases for up to three years.
Is this a good thing for channel partners? Most definitely, and here’s why: When VMware tosses out phrases such as “deeper engagement” and “increased transaction velocity” to describe the benefits to channel partners of getting in on enterprise software licensing, decoded that equates to more sales possibilities, recurring revenue and increased value to customers.
To learn more and to read the entire article at its source, please refer to the following page, New VMware Software Licensing Program Runs Through Partners- The VAR Guy