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Most Intelligent Device Manufacturers Are Not Monetizing the Apps Developed for Their Products – Leaving Money on the Table


Most hardware manufacturers are developing applications for their products – transforming them into "intelligent devices." But the majority of manufacturers are still not monetizing that software – leaving money on the table. This is the conclusion drawn from a new Flexera Software Application Usage Management Survey prepared jointly with IDC, which surveyed more than 750 respondents from application producers and end-user enterprises, including more than 125 device manufacturers, on all aspects of managing the software license lifecycle.

Top Challenges: Agility, Costs & Margins
According to the survey, device manufacturers say their biggest concerns today center around agility, costs and margins. 48% said that a major concern was reducing time to market for creating new products. 38% of respondents said enhancing their ability to react quickly to changing market needs and/or new market opportunities are paramount among their major challenges. Reducing time to market for creating product enhancements (37%), reducing manufacturing costs (36%), and low margins (23%) also topped manufacturers’ lists of concerns.
To learn more and to read the entire article at its source, please refer to the following page, Most Intelligent Device Manufacturers Are Not Monetizing the Apps Developed for Their Products – Leaving Money on the Table
Flexera Software Flexera Software helps application producers and enterprises increase application usage and the value they derive from their software. Our next-generation software licensing, compliance and installation solutions are essential to ensure continuous licensing compliance, optimized software investments and to future-proof businesses against the risks and costs of constantly changing technology. Over 80,000 customers turn to Flexera Software as a trusted and neutral source for the knowledge and expertise we have gained as the marketplace leader in licensing, installation and compliance for over 25 years and for the automation and intelligence designed into our products.

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