Microsoft White Labels Azure In Windows Server 2012
Microsoft is building Azure management capabilities into its upcoming release of Windows Server 2012, including the automated provisioning of virtual machines.
The move amounts to white labeling Azure: it will give third-party hosting services the opportunity to create mini-Azure cloud services under their own brand.
Many attribute the move to Microsoft’s wish to better compete with Amazon, but it more closely aligns with trying to match VMware’s growing strength in establishing public clouds compatible with its own virtualization software. Third-party providers are adopting VMware’s vCloud Director, which functions as a cloud operating system pooling virtual resources and provisioning virtual machines.
VMware’s announced public cloud partners include Bluelock, Colt, Singtel, Softbank, and Terremark, but there are now an additional 100 vCloud based services, starting with AT&T Synaptic Cloud Service and including Xtium, YaZiba and ZettaGrid. Microsoft can only view with alarm this spread of hosting services compatible with its long-time virtualization rival.
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