Microsoft Wants Regulators to Monitor Google-DoubleClick Deal
It only took a several days before several companies wish to challenge Google’s recent acquisition
Microsoft wants federal regulators to closely scrutinize Google’s recent purchase of DoubleClick, an Internet advertising supplier. Google legal officers and company officials are “very confident” that regulators will approve the deal.
Joining Microsoft in rallying for a possible investigation into the deal, AT&T and Time Warner joined forces with Microsoft — the main reason is that the companies believe Google will have too much online advertising control. Another concern that analysts mention is user privacy: Google keeps data and logs of searches conducted on the web service — DoubleClick currently uses a technology that is able to remember which sites a user uses to help deliver relevant ads.