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MacBook Air to Windows 8 Ultrabook: Microsoft Switch Campaign?


When Windows 8 launches on Ultrabooks, Microsoft should open its arms to millions of former Windows users who defected to Mac OS X during the Windows Vista debacle, which started in 2007. Some of those Macs are now five years old — an ample installed base that will likely consider MacBooks, MacBook Airs and even iPads in the months ahead. Will Microsoft turn the tables on the old Mac vs. PCs ad campaign? Hmmm…

First, let’s start with what went wrong at Microsoft. Back in 2007, the software giant proclaimed:

“On Jan. 30 the most significant product launch in Microsoft Corp.’s history culminates in the release to consumers of the Windows Vista™ operating system and Microsoft® Office 2007.”

The Emperor Has No Clothes

By mid- to late-2007, Microsoft proclaimed that Windows Vista was “the fastest-selling Windows in Microsoft’s history.” But the press wasn’t buying it. Vista suffered from a range of incompatibilities. Consumers didn’t like it, and corporations were holding fast to the much older Windows XP.

Meanwhile, Apple in June 2007 was busy launching the iPhone empire, and then would return again in April 2010 with the iPad.

To learn more and to read the entire article at its source, please refer to the following page, MacBook Air to Windows 8 Ultrabook: Microsoft Switch Campaign?- The VAR Guy



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