It’s True! Buying DaaS is as Easy as Buying an iPhone
What does buying an iPhone have to do with Desktop-as-a-Service (DaaS)? Well, let me tell you a story!
Last week I did something that I haven’t done in a long time. I went to an Apple store. The store at the Apple Headquarters on Infinite Drive in Cupertino is close to my office so I popped in to pick up my new iPhone X. The last few times I purchased an iPhone I purchased it online and had it shipped to my home. That process was uneventful, but I had to get it up and running myself and figure out the new features whenever I had some time here and there. Purchasing the X in-store from an Apple employee was a whole different experience.
How to delight a customer in 4 easy steps
I chose my iPhone by designating a carrier (AT&T), chose the model (iPhone X), selected a color (graphite) and decided how much storage I needed (64GB). This took 2 minutes. Then I waited in line for exactly 3 minutes before an enthusiastic, smart, college-going, young Apple employee came over to help me finalize the purchase. For the next 35 minutes, he proceeded to give me a tutorial of the new iPhone X features, configure the FaceID (it is magical, completely unlike anything I had expected), install the latest OS upgrade, and make sure that everything was working before I left the store. During the entire process I never felt hurried, although he was very efficient, and he reassured me multiple times that he had the time to to see me through the configuration process. I walked away with everything working as promised – no risk, no hassles, no unpleasant surprises. The entire experience really reinforced my loyalty to the Apple brand.
What’s DaaS got to do with it?
This is precisely the experience Workspot envisioned bringing to enterprise-class DaaS.
Read the entire article here, It’s True! Buying DaaS is as Easy as Buying an iPhone.
Via the fine folks at Workspot.