How to market your iOS app right in the App Store – ASO in 7 steps
I talk a lot about app development and app management and collect resources that should help you to take the right steps when you develop an app. But what happens once the app is developed? How to make it visible in the App Store? Especially, when organizations develop consumer facing apps like eCommerce shops, city maps, or a lifestyle magazine they want to make sure this app is found in the app store. Also app developers who build great productivity apps like note taking apps, or to-do lists, or email clients, or project management apps; or gaming companies who build great apps like Pokémon… want their apps to be found so that they can monetize them. So, what is the best way to do that? I learned about app marketing or app store optimization from the experts at Gummicube and would like to share my gained knowledge with you.
The App Store now has more than 2.8 million apps and well over 100 billion downloads under its belt. That means a lot of success for many developers, but also a lot of clutter when users are looking for your app. App Store Optimization, or ASO, aims to solve that problem by making it easier for users to find your app in search.
Read the entire article here, How to market your iOS app right in the App Store – ASO in 7 steps