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How Citrix Systems Transformed From Sleepy to Strategic

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How exactly did Citrix Systems (Nasdaq: CTXS) go from super-boring software (multi-user code and the ICA protocol) to extremely strategic (desktops as a service, virtualization, mobile computing, collaboration and cloud computing)? The VAR Guy has the oft-overlooked answer.

Led by former marketing executive Mark Templeton, Citrix has acquired roughly 30 companies since 1999, including today’s Podio purchase. The Citrix evolution is a two-decade story worth reviewing — especially for channel partners that are seeking to push far beyond traditional product reselling.

Rewind to the 1990s. Citrix had a hot multi-user software technology for Windows NT Server. Ah, good old WinFrame. But every few months, Microsoft threatened to end a licensing relationship with Citrix. Alas, Citrix stock rose or fell based on the perceived health of its Microsoft relationship.

To learn more and to read the entire article at its source, please refer to the following page, How Citrix Systems Transformed From Sleepy to Strategic- The VAR Guy

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