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Gartner: New Predictions, Vendor and Market Guides

Gartner: New Predictions, Vendor and Market Guides

Hope everyone had a relaxing holiday. Apologies for being such a slacker on the blogging front. Our team has been pretty inundated with client inquiries and we are busy growing (message me on Twitter or LinkedIn if you know someone that would be great fit for us). But three new research notes came out in the last two weeks and I wanted to talk about them after the Thanksgiving break.

First, let’s talk about predictions. My Top 10 Fearless Predictions note last year generated a lot of buzz in this space and on social media and in December, I will revisit those predictions and create new ones for 2018. But in the meantime, the Tech Go-to-Market team got in the act with official predictions. Gartner clients can read them in detail here, but these are the five predictions included in the note:

  • By 2019, 75% of B2B TSPs with more than $10 million in revenue will adopt account-based marketing as their primary go-to-market model, up from 25% in 2017. (Yours truly)
  • By 2021, 50% of technology product organizations will adopt design thinking for innovation initiatives, up from 15% in 2017. (Lars Van Dam)
  • By 2020, 25% of enterprise software sales will be completed through buyer self-service, up from less than 10% in 2017 (Neil McMurchy)
  • By 2021, 65% of SaaS and IaaS spend will be directly with technology providers or through marketplaces, leading to 40% of existing resellers exiting the market. (Neil McMurchy and Mark Paine)
  • By 2021, 75% of software providers will rely on insights from embedded software usage analytics to inform product management decisions and measure customer health. (Eric Trenk and Mike Maziarka)

Read the entire article here, New Predictions, Vendor and Market Guides

Via the fine folks at Gartner.

Gartner Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. The company delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is the valuable partner to clients in approximately 10,000 distinct enterprises worldwide. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA, and has 8,300 associates, including more than 1,800 research analysts and consultants, and clients in more than 90 countries. For more information, visit www.gartner.com.

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