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Gartner: Augmented Reality in Mobile Apps

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Augmented reality (AR) is defined as the overlaying of digital information on the physical world (see our note “Immersive Technologies Offer Infinite Possibilities” ). It gives organizations unique and specialized ways of offering experiences to their internal and external users with the use of a mobile phone or tablet they are already carrying. There are many types of AR experiences that utilize head-mounted displays (HMD), projectors (as in spatial AR) and mirrors. However, AR solutions on mobile devices can be a fast and effective method to achieve immediate value. Building AR solutions on millions of commonly available mobile devices provides no need for users to buy or set up specialized devices, rather use what they already have. Furthermore, With the major mobile ecosystem providers (Android [ARCore] and Apple [ARKit]) bringing AR software and hardware to their millions of devices, the next couple of years will show incredible growth in and demand for mobile AR deployments.

In my latest research note, “Best Practices for Using Augmented Reality in Mobile Apps”, I discuss that although the support and technology needs for use cases continue to expand, it is still very early in the maturity of AR. Businesses are finding value in AR solutions and continue to expand its use across both internally and customer facing use cases. But businesses need to ensure that mobile AR is the right choice for a particular use case, by considering three C’s:

Read the entire article here, Augmented Reality in Mobile Apps

Via the fine folks at Gartner.

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Gartner Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. The company delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is the valuable partner to clients in approximately 10,000 distinct enterprises worldwide. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA, and has 8,300 associates, including more than 1,800 research analysts and consultants, and clients in more than 90 countries. For more information, visit www.gartner.com.

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