Forrester’s Predictions for 2018: A Year Of Reckoning
When we put together our 2018 predictions, four overarching themes caught my attention: separation, speed, money, and time.
Separation. The uncertain fate of many companies seems at odds with the reality that most economies, labor markets, and industries are relatively healthy. But firms born with or driving customer-led, digitally centered strategies are separating themselves from the pack. There is a nerve-wracking separation between customer expectations and the experiences most firms can deliver. And digital platforms are increasingly disintermediating brands, separating them from customers.
Speed. The pace of change is quickening for customer behaviors: As proof, the adoption of intelligent agents will outpace the adoption of mobile. Firms that are successfully driving digital transformation operate at a different speed than other firms. Conversely, the pace of change for operationally transformative technologies like AI and blockchain is far slower than marketers’ ambitions and hype.
Read the entire article here, Predictions 2018: A Year Of Reckoning
Via the fine folks at Forrester Research.