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Forrester’s Predictions for 2018: A Year Of Reckoning

Forrester’s Predictions for 2018: A Year Of Reckoning

When we put together our 2018 predictions, four overarching themes caught my attention: separation, speed, money, and time.

Separation. The uncertain fate of many companies seems at odds with the reality that most economies, labor markets, and industries are relatively healthy. But firms born with or driving customer-led, digitally centered strategies are separating themselves from the pack. There is a nerve-wracking separation between customer expectations and the experiences most firms can deliver. And digital platforms are increasingly disintermediating brands, separating them from customers.

Speed. The pace of change is quickening for customer behaviors: As proof, the adoption of intelligent agents will outpace the adoption of mobile. Firms that are successfully driving digital transformation operate at a different speed than other firms. Conversely, the pace of change for operationally transformative technologies like AI and blockchain is far slower than marketers’ ambitions and hype.

Read the entire article here, Predictions 2018: A Year Of Reckoning

Via the fine folks at Forrester Research.

Forrester Research

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.

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