Home Artificial Intelligence (AI) Forrester: What Kind of Threat Intelligence are You Selling Me?

Forrester: What Kind of Threat Intelligence are You Selling Me?

Forrester: What Kind of Threat Intelligence are You Selling Me?

The threat intelligence market has not been well defined. This is a problem that frequently arises when marketing departments start playing buzzword bingo in a “me too” attempt to latch onto the latest trend. This year it’s happening with machine learning.

Unfortunately, the market response to this type of message pollution is to “lose faith” in the trend or technology, leaving nothing but the echoes of a melancholy Michael Stipe song. One of the challenges I faced when approaching my recent report on threat intelligence, was to try to make sense of a market where vendors frequently denigrate each other, referring to each other as “fake news” or “fake intelligence” or whatever. I’m exaggerating, but not by much. I’m sure we’ve all heard the “that’s not real intelligence” talk.

The important thing to understand is that there are a lot of “things” that can be considered threat intelligence, and there’s not really a requirement for any particular offering to exist for something to be considered threat intelligence. This leads to an interesting situation where multiple vendors are telling you they are selling the same thing (they aren’t), and you have to figure out how to justify a budget for it because in security — if you’re not keeping up with the trends, you’re falling behind best practices.

Read the entire article here, What Kind of Threat Intelligence are You Selling Me?

via the fine folks at Forrester Research.

Forrester Research Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.

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