Forrester: Blended AI Will Disrupt Your Customer Service And Sales Strategy
The promise of artificial intelligence (AI) has permeated across the enterprise giving hopes of amping up automation, enriching insights, streamlining processes, augmenting workers, and in many ways making our lives as consumers, employees, and customers a whole lot better. Senior management salivates over the exponential gains AI is supposed to deliver to their business. Kumbayah moments occur in meeting rooms as teams begin planning cycles that embed AI technologies in their strategic plans.
But here’s the half empty: AI requires a lot more resources than most people think. It is not a “set it and forget it” technology. The reality is models are constantly tuned and optimized manually especially for customer engagement where natural language is a foundational. To put it into context, AI is in the toddler phase when it comes to maturity level. But it’s growing fast as more ontologies are built, vector space models improve, and companies operationalize AI by using a broader workforce to conduct the tagging of customer interactions — called blended AI.
A growing number of companies are using blended AI for customer-facing channels and sales tools. Forrester released its 2018 predictions covering the impact AI will make in sales and service in 2018 today, and we believe that the effective use of blended AI will help improve sales outcomes and reduce customer servicing costs. But there are implications.
Read the entire article here, Blended AI Will Disrupt Your Customer Service And Sales Strategy
Via the fine folks at Forrester Research.