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Forrester: Apple Should Buy IBM

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Forrester: Apple Should Buy IBM
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Why? It needs the company’s AI software Watson in its fight against Google, Facebook, Microsoft, and Amazon.

Apple is in a death match with these companies as they strive to trap consumers in their ecosystems via advertising monopolies, hardware lock-in, or no-profit commerce pricing.

A critical weapon in this war is natural language processing, a form of artificial intelligence. NLP enables machines to accurately understand the human voice, make sense of personal requests, and form credible answers. Amazon leads with Alexa, Google is a close second with Google Home, and Microsoft’s entry is Cortana. Apple’s perpetually annoying and undependable Siri has fallen behind.

Read the entire article here, Apple Should Buy IBM | Forrester Blogs

via the fine folks at Forrester Research.

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Forrester Research Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.
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