Forrester: Apple 10th Anniversary Of The iPhone – What’s Next?
Apple celebrated the 10th anniversary of the iPhone with both updates to its existing product lineup and the opening of the Steve Jobs Theater in Cupertino, CA on its new campus with the much-anticipated doughnut or spaceship building.
Apple generates its revenue from selling hardware or products with most of the revenue from iPhones. Convincing consumers both to upgrade and adopt new products is challenging. Moreover, experiences with products are ever more dependent on its ecosystem of partners for content and services. Apple (as always) did an outstanding job of showcasing the experiences consumers can have with its products. It also dropped the price on older (yet still very new) devices to make them more affordable.
Here’s my take on Apple’s three big product announcements of the day:
Read the entire article here, Apple 10th Anniversary Of The iPhone – What’s Next? · Forrester
via the fine folks at Forrester Research.