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Former Microsoft EMEA Chairman Patrick De Smedt Joins App-DNA Board


Brings Technology Leadership to Growing App-DNA Enterprise

App-DNA, the world leader in application compatibility management for enterprises, announced the appointment of Patrick De Smedt as a non-executive director for the App-DNA board, expanding the leadership team with the insight of a 23-year veteran of Microsoft and former chairman of the Microsoft Europe, Middle East and Africa organization. Currently a non-executive director of Victrex plc, Morgan Sindall plc and CPP Group plc and a member of the advisory board of ING Bank NV, De Smedt is also a former board member of European public and private companies. He will advise App-DNA on growth and management strategies as the company continues record growth and expansion in Europe and North America.
One of the first European employees for Microsoft, De Smedt was pivotal in the expansion of Microsoft across Europe, with a progressive roles including General Manager of Microsoft Benelux, Vice-President of Enterprise & Group Services; Vice-President of Central, Southern Europe and Africa and culminating as the Chairman of the EMEA business organization, managing billions in revenue and thousands of staff. Additionally, he is a current member of the board of trustees of GUBERNA, a Belgian-based directorial network for the promotion of excellence in corporate governance.
 “A trusted and well-versed leader in software and technology, Patrick De Smedt brings fresh insight and a wealth of leadership to the App-DNA executive board,” said Mike Welling, App-DNA CEO. “As App-DNA continues to be selected by Fortune 500 and FTSE 500 enterprises for both immediate term application compatibility and long-term application management, Patrick will bring tremendous insight to the App-DNA board .”
The App-DNA AppTitude software platform accelerates the application testing and application management of user-centric delivery models for end user desktops, including Microsoft Windows 7 migrations, Microsoft App-V and Citrix XenApp virtualization projects, Citrix server management and Internet Explorer 8 projects. Recently named Best in Show award winner at the Citrix Synergy conference, App-DNA is a Microsoft Gold Certified Partner, a member of the Microsoft System Center Alliance, and a Citrix Technology Partner.   Follow App-DNA on www.app-dna.com, the “View from the Fishbowl” blog http://fishbowl.app-dna.com  on Twitter @appdna  and via info@app-dna.com 
About App-DNA

App-DNA is the world leader in app compatibility management for enterprises.  AppTitude™ automates pre-migration application testing and application remediation, speeding Windows 7, App-V, Windows Server and 64-bit implementations. AppTitude™ streamlines application compatibility processes to save time, energy and budget for enterprises while smoothing the adoption of new technologies. AppTitude also accelerates day-to-day application management and provisioning processes, saving millions every year. AppTitude has played an important part in application transformation programs for major enterprises, including the BAe Systems, Diageo, BBC, Exxon Mobil, BNP Paribas and Credit Suisse and for top integrators and outsourcers from IBM, CSC and HP to Wipro and Infosys.  Read more:  “View from the Fishbowl” blog http://fishbowl.app-dna.com ; Twitter @appdna  and visit www.app-dna.com 

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