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Five Reasons Why Marketing Should Care About Cybersecurity

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Five Reasons Why Marketing Should Care About Cybersecurity
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  • Marketing moves fast and worrying about cybersecurity is often the least of our worries.
  • Cybercriminals understand we’re working fast and target our computers because we are likely to do what comes naturally: click, download, forward, open.
  • Alas, organizational security teams struggle to keep us safe and often put limits on our ability to get stuff done because of the risk. But marketing can change the game.

I am an IT nightmare.

I click. I download. I forward. I do it fast and frequently.

While security is on my mind because I work at a security company, it’s often an afterthought as I go through my day moving as quickly as I can to get the right information to the right folks. If you’re in marketing and reading this, there’s a good chance you aren’t even aware of how every email attachment, download and link is now the target of most cybercriminals. And frankly, if you were working for me, that’s how I’d want it.  I have no idea how folks get their jobs done when there are restrictions in place.

Read the entire article here, Five Reasons Why Marketing Should Care About Cybersecurity

via the fine folks at Bromium

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Bromium Bromium was founded in 2010 with a mission to restore trust in computing. The company’s founders, Gaurav Banga, Simon Crosby, and Ian Pratt, have a long and deep history of innovation in virtualization and security. Inspired by the isolation principles of traditional virtualization, the Bromium team has created a game-changing new technology called micro-virtualization to address the enterprise security problem and provide protection for end users against advanced malware. Bromium has its headquarters in Cupertino, California, and an R&D center in Cambridge, UK. The company is backed by top-tier investors, including Andreessen Horowitz, Ignition Capital, Highland Capital Partners, Intel Capital, Meritech Capital and Lightspeed Venture Partners.

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