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First Book Describing Data Virtualization Business Benefits Published Featuring 10 Enterprise Case Studies


The first book written on data virtualization was introduced today to positive reviews from some of the world’s leading business intelligence (BI) and data integration analysts. Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agilityexplores today’s data virtualization solutions and presents 10 Composite Software-enabled case studies describing how enterprises across a wide range of industries and domains have successfully adopted data virtualization to increase business agility. The book, co-authored by industry veterans Judith R. Davis and Robert Eve, is available for purchase on Amazon.com.

The data virtualization case studies examine why and how Comcast, Compassion International, Northern Trust, NYSE Euronext, Pfizer and Qualcomm and four other large enterprises gained significant business agility and other benefits by implementing data virtualization solutions using the Composite Data Virtualization Platform. Cited return on investment includes:

  • NYSE Euronext saved $4.5 million for one data virtualization project alone.
  • Qualcomm saved $2.2 million across five initial projects.
  • Northern Trust achieved a 50 percent reduction in time to market and 200 percent ROI.
  • Compassion achieved development cost reductions of 30 percent.

Data virtualization is a data integration approach and technology that leverages high-performance software and an advanced computing architecture to integrate and deliver data from multiple, disparate sources to both internal and external consumers. By implementing a virtual data integration layer between data consumers and existing data sources, organizations avoid the need for physical data consolidation and replicated data storage.

For organizations new to data virtualization, Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility demonstrates with real-world examples how to move beyond traditional data integration and use data virtualization. For organizations experienced with data virtualization, the book is designed to help successfully accelerate and expand adoption, compound business agility gains and achieve other business and IT benefits from data virtualization.

“Growing demand to access data not managed by the data warehouse, coupled with the need to access current data for more agile decision making, means organizations have to change the way data is accessed and used by business users,” Colin White, president of BI Research, wrote in the book’s Foreword. “Data virtualization is a set of techniques and technologies that provide the key underpinnings that enable organizations to give users a single interface to the data and data services they need, regardless of where the data is stored or how it is organized. This book should be read not only by IT professionals who are interested in, or considering the use of data virtualization, but also by executives and business users who are looking for ways of improving access to data for business decision making,” White wrote.

“By significantly improving business decision agility, time-to-solution agility and resource agility, data virtualization can provide enterprises with business agility value far beyond what they can achieve using traditional data integration methods alone,” said co-author Davis, who has more than 30 years experience in the business application of information technology.

“Data virtualization has emerged as a mainstream alternative for enterprises facing ever-changing business requirements and analytical needs,” added co-author Eve, Executive Vice President of Marketing at Composite Software who has authored nearly 100 articles on data virtualization. “The willingness to contribute to this collection of data virtualization stories is validation of each organization’s successful collaboration with Composite Software and we thank them for contributing their stories to this book.”

The following industry experts have weighed in with their opinions regarding the book:

Claudia Imhoff, President

Intelligent Solutions, Inc.

“Time to value is a critical business issue facing understaffed and underfunded IT departments today. This book provides useful real-world case studies and a practical road map for navigating your data virtualization implementations.”

Rick van der Lans, President


“A recommended read for BI specialists interested in knowing how data virtualization can revolutionize their real-life BI systems today.”

Shawn Rogers, Vice President of Research

Enterprise Management Associates

“A proven fast track to achieving business agility through data virtualization. It is clear that the time for data virtualization is now.”

Wayne Eckerson, Director of Research


“Today’s dynamic businesses require agile approaches to managing IT operations. In this book, leading companies share how data virtualization was key to their successes.”

Merv Adrian, Vice President of Research

Gartner, Inc.

“If you have not thought about data virtualization, you’re missing a key tool that leverages modern system architectures to help deliver vital business value from growing numbers of data sources. Start here, and use these ideas as a foundation for your future architecture.”

Mike Ferguson, President

Intelligent Business Strategies

“Many thanks to Composite Software and ten of its customers for sharing their pragmatic approaches to business agility and data virtualization.”

Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility will be distributed to attendees of Composite Software’s Data Virtualization Day October 13 in New York City. For more information on the book, please visit www.datavirtualizationbook.com or our Facebook page. To purchase Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility please visit Amazon.com.

About Composite Software, Inc.

Composite Software, Inc. is the data virtualization performance leader. Backed by a decade of pioneering R&D, Composite Software is the data virtualization gold standard at 10 of the top 20 banks, six of the top 10 pharmaceutical companies, four of the top five energy firms, major communications providers and the world’s largest IT organization, the US Army. These and hundreds of other global organizations rely on Composite to fulfill their ever-changing information requirements with greater agility and lower costs. Composite Software is privately held, with corporate headquarters in San Mateo, CA. To contact Composite, please call 650-227-8200, visit us on the Web at http://www.compositesw.com, or follow us on twitter http://twitter.com/compositesw.


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