Dell: Five Ways to Engage With the Hyper-Connected Customer
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Technology is ubiquitous and how it has taken over our lives is astounding. Today, it might be a better idea not to check whether someone is connected, but with how many devices they connect to the Internet each day, and for how long.
In 2014, the number of mobile devices connected to the Internet surpassed the world’s entire population. Also, the average attention span of a consumer has dropped to an average of 8 seconds. This means it is more important than ever for companies and marketing teams to reach out to this hyper-connected customer in new, innovative ways that match their expectations. Let’s discuss a few ways in which we can positively impact the connection.
User Experience as a Competitive Differentiator
If a customer is always connected, they will expect the same from a company. Unreliable access to a service or a product online is not an option. In this context, “unreliable” also includes overall user experience. Organizations know this – Customer Experience Insight says that 95% of all CEOs indicate user experience is a potential competitive differentiator. But then why do only 37% have a budget dedicated to it?
Read the entire article here, Five Ways to Engage With the Hyper-Connected Customer
Via the fine folks at Dell