Cloud services and virtual desktops round out VMware strategy
The third pillar in VMware’s platform for growth is vCloud Air, its hybrid cloud technology/service. The hybrid/IaaS market is crowded, with Amazon Web Services (AWS) as the clear dominant player with Microsoft, IBM, HP, and Google, among others, competing for marketshare.
The vCloud Air strategy plays to an extent off VMware’s dominance in server virtualization. Although private clouds can run on non-virtualized hardware, a software-defined infrastructure provides advantages in underlying efficiency and flexibility. VMware sees cloud as a very scalable model and that the VMware SDDC supports that scalability and shields the cloud layer from the underlying hardware, said VMware CEO Pat Gelsinger. VMware plans to compete on the basis of added enterprise services built into the cloud rather than in “the race to the bottom [of price] of AWS and Google.” VMware offers its own public cloud service as part of that, but it is also making the technology available to its resellers and other partners so that they can field their own hybrid clouds or add their services onto VMware’s cloud. And its parent, EMC, is supporting the vCloud AIR with its extensive services organization, according to Michael Koehler, COO of EMC Professional Services.
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