Citrix vs SMB (Small and Medium-sized Business)?
It’s time for another story, but not a technical story this time around.
I was actually inspired by recent events at Citrix, and those events being the round of layoffs all over the world. I’m not going to debate that move here, but at least it got me thinking.
Thinking about the past, present, and future reality. As part of the communication around the layoffs, an “Enterprise” focus was put forward for some products. And there’s no real doubt that the announced unwinding of Octoblu is part of that initiative too.
However, in recent conferences, Citrix announced a renewed interest in the SMB Market. In itself, a very healthy move. But what does Citrix see in an SMB company/customer? Actually, it depends on where you live really. What in the USA is marked an SMB, is in Europe another story. Those “American SMB” are quite often decent/large sized European companies. And that’s a shame because the real European SMBs are left out.
Historically, however, a lot of those SMBs have been loyal Citrix customers. I’m talking about the Benelux region in particular, where products like XenApp Fundamentals did fairly well. If not Fundamentals, a shop with 1 or 2 XenApp servers serving remote application access to a bunch of users was more or less standard in many SMB companies.
Read the entire article here, Citrix vs SMB (Small and Medium-sized Business)?
Via Carl Webster