Citrix Refocusing on Enterprise Mobility
Mobility and mobility management are key concerns for today’s enterprise, a fact that hasn’t been lost on former server virtualization second-placer Citrix. The vendor is shifting its focus to enterprise mobile management (EMM) and believes its existing product portfolio and integration work will give it a head start in the emerging EMM market, according to VP and GM Sunil Potti. I spoke to Potti at the VMworld conference last week in San Francisco, where Potti told me that "Citrix is pivoting to an enterprise mobility solutions company."
After several years of double-digit revenue growth, Citrix saw a slowdown in growth in 2014, according to Seeking Alpha. That slowdown certainly wasn’t due to its enterprise mobility offerings, however, with those posting "nearly 100 percent revenue growth" in the first half of this year. Launched in 2013, Citrix’s XenMobile EMM solution has garnered positive press and a leader spot in the EMM market.
EMM vs. MDM, and the implications for BYOD
What separates EMM from the more familiar MDM space is a richer, more comprehensive, and more integrated feature set. Where MDM could be said to focus on device control and restriction—remotely deploying endpoint security software and updates, for example, and validating and adjusting device settings and configurations to comply with corporate policy—EMM takes a more holistic approach to enable secure productivity, while still retaining the core features of MDM.
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