Citrix: Overcoming the Top 5 Customer Cloud Fears
Some products sell themselves. Others require a bit of hand-holding. Cloud sits somewhere in the middle.
On the one hand, every customer has heard the growing cloud chorus and knows that many in their industry are already onboard. At the same time, cloud raises difficult, sometimes scary questions for organizations and IT teams. It’s up to cloud partners and technology advisors to find answers and help their clients separate myth from reality.
We spoke with several of the most successful Citrix partners about the biggest concerns their customers raise about cloud, and the most effective strategies for responding.
1. Fear of Huge Changes to IT
A common concern our partners encounter in the field is an overarching sense of culture shock when customers contemplate cloud. Part of the blame can be laid at the feet of cloud marketing. When people are bombarded with nonstop messages about how revolutionary cloud is, you can’t blame them for imagining it will turn their entire IT organization upside down.
Read the entire article here, Overcoming the Top 5 Customer Cloud Fears
Via the fine folks at Citrix Systems, Inc.