Citrix Online’s ‘Simpler is Better’ Approach to Access and Collaboration Drives Customer Adoption of Software-as-a-Service
SANTA BARBARA, Calif.–(BUSINESS WIRE)–Aug. 8, 2006– Strong Growth Demonstrates Citrix Online’s Innovative Approach that Meets Customers’ Needs with Market Leading Citrix GoToMyPC, GoToAssist and GoToMeeting
With industry-leading on-demand access and collaboration capabilities, Citrix Online, a division of Citrix Systems, Inc. (Nasdaq:CTXS), is empowering professionals and businesses worldwide to virtually extend their reach as never before. The division’s growth demonstrates innovation across the board with its software-as-a-service (SaaS) delivery model and unique go-to-market approach that reaches individuals and corporate customers through online and direct selling models.
Demand for its ‘simpler-is-better’ approach for on-demand access and collaboration with Citrix(R) GoToMyPC(R) remote-desktop access, Citrix(R) GoToAssist(TM) remote technical support and Citrix(R) GoToMeeting(TM) web conferencing, delivered broad market reach across all business demographics, and 47 percent year-over-year revenue growth as reported in the second quarter results of 2006, compared to the second quarter of 2005.
“Our customers are responding to our core focus of delivering simpler, better capabilities to innovate and conduct business on the Web,” said Brett Caine, group vice president and general manager of Citrix Online, a division of Citrix. “Every day we touch millions across the globe with our market-leading access and collaboration services and unique go-to-market model. Achieving strong growth is a testament to our success in meeting our customers’ needs and ultimately making them more successful.”
Citrix’s SaaS Approach Enables Professionals and Small Businesses to Compete and Meet Global Potential
Using the increasingly popular SaaS approach, Citrix Online is delivering a simpler, more flexible way to succeed in today’s increasingly borderless economies characterized by mobile workers, global markets and expectations of instant response. Citrix Online’s real time access and collaboration services allow businesses to overcome limitations of size, resources and distance by successfully doing business on the Web, anytime and from anywhere. Companies of any size can easily overcome traditional barriers to entry such as costly IT infrastructure and staff, a large sales team or multiple remote locations to compete with larger rivals on an equal footing.
The company’s latest example of this is Citrix(R) GoToWebinar(TM), the first do-it-yourself solution to conduct online events, easily and affordably. Geoffrey Moore, best-selling author of such business classics as “Crossing the Chasm” and “Dealing with Darwin,” pointed to it as an example of how U.S. business must innovate or face possible extinction: “For entrepreneurs and small businesses, next-generation capabilities to conduct business over the Web offer low-cost access to communication and distribution channels that are still up for grabs. Citrix Online has shown enormous leadership with GoToWebinar in empowering small and medium-sized businesses to reach their potential on a global scale.”
According to Laurie McCabe, vice president of AMI Partners, an independent research and analyst firm, the SaaS model is relevant for businesses of all sizes: “While a growing number of large companies are adopting the model, it especially hits the mark for small and medium-size businesses, which have the same technology needs but usually lack the IT staff to run all this effectively. These solutions are easy to deploy, use and maintain.”
“As the Web essentially replaces the skyscraper as the world’s business address, pro-sumers and companies of all sizes are using Citrix Online collaboration solutions to plan, present and profit in competitive markets – even with no IT staff,” said Caine. “From individual professionals to small businesses to worldwide enterprises, everyone can tap into the value of on-demand collaboration without the expense and ongoing administration associated with in-house software deployments.”
Citrix Online solutions consistently receive awards for excellence. Recent honors include: PC World’s World Class Award for Citrix GoToMyPC, LAPTOP Magazine’s Editor’s Choice Award for Citrix GoToMeeting, PC Magazine’s Editor’s Choice for Citrix GoToMeeting, Frost & Sullivan’s Best New Web Conferencing Service for Citrix GoToMeeting, and TMC’s CRM Excellence Award for Citrix GoToAssist.
For further information on Citrix GoToMyPC: http://www.gotomypc.com ; Citrix GoToAssist: http://www.gotoassist.com ; Citrix GoToMeeting: http://www.gotomeeting.com ; and Citrix GoToWebinar: http://gotowebinar.com .
Citrix Systems, Inc. (Nasdaq:CTXS) is the global leader and most trusted name in on-demand access. More than 180,000 organizations around the world rely on Citrix to provide the best possible access experience to any application for any user. Citrix customers include 100% of the Fortune 100 companies and 98% of the Fortune Global 500, as well as hundreds of thousands of small businesses and individuals. Citrix has approximately 6,200 channel and alliance partners in more than 100 countries. Citrix annual revenues in 2005 were $909 million. Learn more at www.citrix.com .
Citrix(R), GoToMyPC(R), GoToMeeting(TM), GoToWebinar(TM) and GoToAssist(TM) are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners.