Citrix Online’s Easy-to-Use Web Conferencing and New Web Events Software-as-a-Service Speed Sales Cycle; Citrix GoToMeeting and GoToWebinar Slash Costs Per Leads and Travel
SANTA BARBARA, Calif.– Aug. 15, 2006–It’s a fast game out there, and the competition is only getting faster. That’s why on-demand software-as-a-service (SaaS) must deliver a simpler, better way for businesses of any size to connect, extend reach, accelerate marketing and close deals faster and more effectively than ever before.
The new powerhouse combination of Citrix(R) GoToMeeting(TM) Corporate 3.0 with Citrix(R) GoToWebinar (TM) from Citrix Online, a division of Citrix Systems, Inc. (Nasdaq:CTXS) is making it easy for companies to boost their marketing and sales dynamics to a more effective, real-time model.
With its innovative, “All You Can Reach(TM)” flat-rate services plan, this world-class do-it-yourself tool empowers businesses-of-all-sizes to professionally market to thousands of prospective customers online every month with just a few clicks of the mouse and no prior technical expertise needed. GoToMeeting and GoToWebinar make it easier and faster to communicate targeted marketing messages, reach all key players at once – even if they’re scattered around the world – and collect immediate feedback so issues can be resolved quickly.
Travel Time vs. Real-Time: For Costs Per Lead, Faster is Better
“Rising travel expenses from high fuel costs are cutting into the profits of every business, while competition from fast and nimble players has underscored the need to deliver greater, more personalized value to every customer,” said Brett Caine, general manager of Citrix Online. “By shifting sales meetings and marketing events to the Web with solutions that offer greater effectiveness and simplicity, small and medium-sized businesses can plan, present and profit in any marketplace against any rival as never before possible.”
The Benefits of Sales Collaboration and Web Conferencing
According to top analyst and research firm IDC, effective online meetings and next-generation Web collaboration can improve sales efficiency and success for any business. Web conferencing is ideal for supporting sales collaboration for several reasons, reported IDC analysts Robert Mahowald and Mark Levitt: “Well integrated, simple and easy to use solutions enable companies to optimize and recycle strategies and materials used throughout the sales process. Customer issues can be answered on demand. And by using effective broadcast outreach with large format online events, experts and support staff can get into an efficient one-to-many mode to serve several customers at one time. This reduces training costs while providing a very personal level of sales rapport and relationship building. Thus, better management of sales resources via Web conferencing-based collaboration can lead to increased sales revenue, shorter sales cycles, better communication, and greater cost savings.(1)”
iRise, the world’s leading application definition software company, uses GoToMeeting Corporate to show prospects its simulation platform via the Web. “The Citrix Online solution saves significant time and costs for our sales and marketing teams,” stated Mitch Bishop, iRise CMO. “With GoToMeeting Corporate, we’re able to get our application simulation solution in front of more prospects faster than with in-person meetings. Often this means we can accelerate the sales cycles, especially with geographically dispersed Fortune 1,000 organizations that form the bulk of our customer base. GoToMeeting is a quick, effective way to communicate with these organizations and get our point across.”
For dispersed or small sales teams, GoToMeeting Corporate with GoToWebinar fosters greater communication between regions, managers and individual salespeople so they can learn from each other and leverage each others’ expertise – from anywhere. And after sealing the deal, salespeople can continue to interact virtually with the customer via online collaboration to provide training, introduce the latest product updates for up-selling, or meet with other interested departments.
Offering just the ticket for cost-effective, accessible and easily managed online collaboration, GoToMeeting Corporate with GoToWebinar champions a simpler, better real-time solution for conducting an unlimited number of Web events per month with each session hosting 1 to 1,000 attendees per event.
For further information on Citrix GoToMeeting Corporate with new Citrix GoToWebinar, please visit http://www.gotowebinar.com.
(1) IDC Topline, "Selling More Effectively through Real-Time Web
Collaboration," April 2006
Citrix Systems, Inc. (Nasdaq:CTXS) is the global leader and most trusted name in on-demand access. More than 180,000 organizations around the world rely on Citrix to provide the best possible access experience to any application for any user. Citrix customers include 100% of the Fortune 100 companies and 98% of the Fortune Global 500, as well as hundreds of thousands of small businesses and individuals. Citrix has approximately 6,200 channel and alliance partners in more than 100 countries. Citrix annual revenues in 2005 were $909 million. Learn more at http://www.citrix.com.
Citrix(R), GoToMeeting(TM), All You Can Reach(TM) and GoToWebinar(TM) are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners.