Citrix Offers Big Data Analytics for Mobile Carriers
At Mobile World Congress in Barcelona this week, Citrix (CTXS) launched a new big data analytics solution designed to help mobile operators monetize their businesses, and added enterprise mobility management support for Intel Device Protection Technology.
Citrix launched ByteMobile Insight, a big data analytics solution built on a carrier-grade platform, ByteMobile Insight collects usage, location and customer relationship management (CRM) data from a wide variety of sources. This enables new revenue streams by monetizing usage and location data with third parties. It also gives marketers a 360 degree view of data and location usage across the mobile network.
To learn more and to read the entire article at its source, please refer to the following page, Citrix Offers Big Data Analytics for Mobile Carriers – Data Center Knowledge- Citrix News