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Citrix Drives Innovation with Investment in Cloud Startup AppEnsure


Citrix Startup Accelerator, a corporate initiative investing in early stage startups, today announced an investment inAppEnsure Inc., an innovative new Application Performance Management Platform provider that ensures high performance for enterprise applications as they virtualize and move to the cloud.

Focused on entrepreneur-led innovation, the Citrix Startup Accelerator program provides seed investments, office space, and mentorship to select startups from around the world, enabling them to benefit from the global Citrix presence, its entrepreneur-friendly environment, large customer base and seasoned go-to-market strategies. The IT landscape is in a period of dramatic change, shifting expectations, and transformational new computing capabilities. As mobile workstyles and cloud services redefine the technology landscape, many of the best ideas will come from innovative startups with the flexibility to approach programs in entirely new ways. The Citrix Startup Accelerator is designed to tap into the innovation of the most promising of these entrepreneurs, while helping them come to market successfully.

AppEnsure was selected by a panel of high profile venture capitalists and Citrix leaders as the recipient of a $100,000 investment from Citrix during the Startup.Synergy Challenge earlier this year. AppEnsure was chosen to become part of the Citrix Startup Accelerator because of its unique ability to deliver application performance insurance in dynamic virtualized and cloud computing environments, enabling the cost benefit promise of utility computing while maintaining business-critical application performance. As a result of this unprecedented visibility of the complete IT topology and data flows, AppEnsure gives IT the means to predictably manage operations, control SLAs and deliver the performance required for business critical apps.

AppEnsure is giving the first public product demonstration of the new technology at DEMO 2012 this week.

Supporting Quotes:

Martin Duursma, VP of Citrix Labs and CTO Office Chair, Citrix

“As we move into a fully virtualized IT infrastructure, the AppEnsure technology provides a new and fresh approach to end-to-end application performance visibility. We are excited to watch the technology from AppEnsure take shape as a result of our investment.”

Colin L.M. Macnab, CEO and Founder, AppEnsure Inc.

"We are extremely excited by the investment Citrix has made in our company, as it validates our vision of successful virtualization and movement to the cloud of business critical apps. This investment and strategic help from Citrix will enable us to deliver our first fully integrated product and introduce it to customers anxious to resolve their apps performance challenges."


AppEnsure AppEnsure provides APM for IT Operations to proactively manage end-user experience. AppEnsure uniquely correlates the real end-user response time experience with the application-delivery infrastructure performance, providing contextual, actionable intelligence to reduce resolution time by 95% of application outages and slowdowns. For Citrix deployments AppEnsure provides actionable performance insights with unprecedented end-to-end visibility for: Published Applications, Shared Desktops and Hosted Desktops.

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