Citrix Announces “Constellation” and Attempts to Redefine an Industry!
At this year’s iForum, Citrix announced a new series of technologies they call, “Constellation” that they feel will continue to add value to Microsoft Terminal Services, Longhorn release… The different technologies that make up “constellation” are quite intriguing. One is a new load balancing solution that will be a more intelligent solution that Citrix says will be smart enough to know what the end-user wants and in return will give them the best performance possible… To sum it up, it is smart… I can’t wait to see how this works… Another is a technology that is already in the hands of at least one of their customers that will allow for 3D rendering software such as AutoCAD to be efficiently run from a Presentation Server. I’ve heard about this one in the past and from what I hear it works great!! All in all, “Constellation” looks awesome. For the most part it is a bunch of nice solutions that will add a lot more value to the upcoming Citrix releases. I just hope they are not all spread across all the different products Citrix makes thus requiring us to buy something we don’t necessarily need.
One of the most interesting things I heard was the new Citrix buzz word, “Application Virtualization Software”. I will write a bit about this in a coming article but for now, all I can say is, “come on…” I was at iForum and when Citrix announced they are going to call Presentation Server, “Application Virtualization”, I about fell out of my chair. They are not just referring to the newly announced, Project Tarpon, but to Presentation Server itself. They are simply revamping their marketing message to call Presentation Server a virtualization solution… I simply love Citrix Presentation Server, I’ve been supporting it since 1997, I worked at Citrix for three years, and my business is focused around their technologies. I feel I understand what Citrix
Presentation Server is better than most. I also have been following / using VMware, Microsoft Virtual Server and Softricity SoftGrid since their beginning, so I think I understand “Virtualization” and Citrix is NOT “Application Virtualization”, not by the definition set forth by the industry to date. This does not mean it is not AWEOSME software but it is just not “Application Virtualization Software”. I so agree with how a fellow Citrix consultant felt about it and I will expand on what he said. I find it interesting that if Citrix is a technology leader then why they would need to go and commandeer a term used by what Citrix would have to now see as competition. I think they would have been better served to continue what they started in 1989 and that is to create new markets, grow the Access market, not try to rename an existing market, but I will get in to this in more detail in a coming article so stay tuned.
For more on “Constellation” and a bit more about Citrix’s / Microsoft’s relationship please checkout the following article: Citrix Looks To ‘Constellation’ To Speed Ahead of Microsoft