Cisco: What’s in a Name? Threat Intelligence, Artificial Intelligence, and Extreme Snack Foods
A lot, actually. A rose by any other name would certainly smell just as sweet. But if I sold you a dozen dandelions, calling them roses, as the perfect Valentine’s Day gift for your sweetheart, neither of you would be none too pleased, would you?
It makes me think of the early days of extreme sports. Remember? The term represented athletes who were constantly pushing themselves and the sports they loved beyond limits that anyone could have imagined. “Extreme” was a mindset. It was a culture. Then, companies latched on to the term to make their products seem edgy and exciting. Eventually it got to the point when the world was introduced to “extreme” snack chips… And “extreme” lost all meaning.
It’s no different in the security world. If you ever visit the vendor areas of the big security shows, you know it’s the same with terms like “threat intelligence” and “artificial intelligence (AI).” As overused and misused as the terms may be, they are important concepts in information security, so let’s attach some real meaning to these terms.
Let’s be clear. Data is not the same as intelligence. Data is information in its raw form, and intelligence is the distillation of information to conclusions that mean something to me.
Read the entire article here, What’s in a Name? Threat Intelligence, Artificial Intelligence, and Extreme Snack Foods
via the fine folks at Cisco Systems.