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Cisco: The Power of Data

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Cisco: The Power of Data
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What is data science? Is it just another buzz word for applied statistics? Some statisticians certainly think so. I believe data science is much more than that. Think transformation. Think about how connecting theory to actual data can enable better business decision-making that directly impacts company growth. Transformative, indeed!

The time is now, (really, it was yesterday) to apply modern data science theory to real-world business applications. And I am not talking about an application illustrating a new methodology published in an academic journal. Real use cases grounded in how businesses are churning raw data to turn a profit already exist and are delivering millions of dollars in cost savings as well as driving up revenue. This bottom-line impact is what defines data science.

Real World Experience

Knowing your customers is important, everyone knows that.  Data Science transforms how we identify, personalize, and curate goods and services to meet individual customer needs. Data Science is also an art that can turn a bolt of fabric into a fashionista’s dream. Check out how Stich Fix does just that by delivering a tech-driven, personalization ecosystem that fine-tunes the buying experience the more a consumer uses it. Some may think of Stitch Fix as a fashion portal, but really it is a data science company that helps you find the fashions that you love by tracking your personal preferences. While using the service you visually experience the machine learning in practice. Customers love it and the business impact is obvious: in five years they’ve become nearly a $4 billion company.

Read the entire article here, The Power of Data

via the fine folks at Cisco Systems.

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