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Cisco: The Ego Goes Unrewarded … Focus is the Answer

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Cisco: The Ego Goes Unrewarded … Focus is the Answer
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Welcome back to our blog post series exploring the intersection of neurology + mindfulness and innovation + entrepreneurship. In our previous post we set the stage for our exploration of how recent discoveries in neuroscience, along with centuries-old mindfulness practices, could shed light into the complex space of entrepreneurship and innovation. We highlighted six areas of interesting intersection. In this post, we explore the second and third of our intersections of interest.

Intersection No. 2: An unchecked ego is an obstacle to innovation.

A follow up to our first observation, “Innovation does not exist without failure,” is that a big ego can be a great obstacle to innovation. Those who have a big ego may fall in love with their idea too soon, because they might perceive it as an extension of themselves. Or as a proxy for their self-worth, something related to the process of identification with the self.

However, one of the core principles of Silicon Valley innovation is your initial idea is not as good as you think – and it’s probably worse than you believe. That’s why iteration is so important.

In fact, there are stories of major companies starting in a very different way than what made them successful. And it’s the founders’ abilities to pivot (technical term for turning aspects of your business around), which led them to success. This is particularly difficult if you have a big ego.

Read the entire article here, The Ego Goes Unrewarded … Focus is the Answer

via the fine folks at Cisco Systems.

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